Oye toca ver
Naming and graphic identity for the Performing Arts Season of Tenerife. Created in collaboration with copywriter Mayi Juárez. Client: Auditorio de Tenerife Studies shows that the majority of people in the outskirts are usually not visiting the capital city frequently to attend the performing arts, so the local government of the island decided instead to try to bring the productions nearer the villages and work with the staff of the local theatres. The objective was to create an eye catching but informative identity, aimed at the general public of all ages. The chosen name and graphics are invented from everyday dialogues when people talk about who and what's coming to town next.
